Communications Media 10 Glossary

Action safe: Area that can be considered the “margin” of the television screen in that picture elements are generally kept out of this area to create a buffer around the edge of the screen so elements do not butt up against the edge of the screen.

AIFF: An audio file format standard used for storing sound data for personal computers and other electronic audio devices.

Ambient light: Any source of light that is not explicitly supplied by the photographer for the purpose of taking photos.

Available light: The natural and/or artificial light that already exists at a location.

Blog: Short for web log; it is a type of website or part of a website usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. “Blog” can also be used as a verb, meaning to maintain or add content to a blog.

CCD (Charge-Coupled Device): One type of camera imaging chip that converts optical images into electronic signals.

Continuity: The organization of video material into a coherent presentation.

Copyrights: The exclusive rights in literary, artistic, dramatic, or musical works (including computer programs) and three other subject matters known as: performances, sound recordings, and communication signals.

Creative Commons: A non-profit organization devoted to expanding the range of creative works available for others to build upon legally and to share.

Cut: The instantaneous change from one shot (image) to another.

Depth of field: The distance range, near-to-far, within which subjects appear sharp in the image.

Digital: A recording that repeatedly samples the original continuous signal and records the numerical values of the samples, instead of the signal itself.

Digitize: To record images and sounds as numerical data, either directly in a camera or in the process of importing them to a computer.

Dissolve: A fade-in that coincides with a fade-out, so that the incoming shot gradually replaces the outgoing shot. Typically used as a transition between sequences that are fairly closely related.

Documentary: A type of nonfiction program purporting to communicate information about a real-world topic.

Embedded media: A term used to describe animation, video, audio, or other types of media that are displayed within a web page.

Industrial design: The visual features of shape, configuration, pattern, or ornament - or any combination of these features - applied to a finished article made by hand tool or machine

Intellectual property: A form of creative endeavour that can be protected through a patent, trademark, copyright, industrial design, or integrated circuit topography.

Interactive media: A computer-driven program which gives the participant some control over what to see and how to see it as well as some opportunity to respond or have input.

Manipulated lighting: Lighting used deliberately by a photographer or videographer to produce a desired effect.

Motivated lighting: Lighting that imitates real world lighting sources at the location.

MP3: An audio file format standard used for storing sound data for personal computers and other electronic audio devices.

Multiple platform: The use of two or more media types to convey an overall message.

Open source: The practices in production and development that promote access to the end product’s source materials.

Patent: A right, granted by government, to exclude others from making, using, or selling your invention in Canada.

Perspective: The simulation of depth in a two-dimensional image.

Podcast: An audio program in a compressed digital format, delivered via an RSS feed over the Internet to a subscriber and designed for playback on computers or portable digital audio players.

Presence: A quality of poise and effectiveness that enables a performer to achieve a close relationship with his audience.

Public domain: Works are in the public domain if they are not covered by intellectual property rights at all, if the intellectual property rights have expired, and/or if the intellectual property rights are forfeited or unclaimed.

Rule of thirds: An aid to composition in the form of an imaginary tic-tac-toe grid superimposed on the image. Important picture components are aligned with the lines and intersections of the grid.

Social networking: A social process consisting of individuals who are connected by one or more specific types of interdependency, such as friendship, kinship, or common interest; generally web-based and provide means for users to interact over the Internet, such as e-mail and instant messaging.

Storyboard: Program documentation in graphic panels, like a comic book, with or without dialogue, narration, stage directions, and effects.

Three-point lighting: The triangular arrangement of key, back, and fill lights. Also called the photographic principle.

Title safe: The area on a video frame where titles can be added [during editing] and within which overscanning will not result in the titles being cut off or distorted by the edge of the screen.

Transmedia: Storytelling across multiple forms of media with each element making distinctive contributions to the audience’s understanding of the entire story.

Two-point lighting: Arrangement of lights including a key light and a less intense fill light.

WAV: short for Waveform Audio File Format is a Microsoft and IBM audio file format standard for storing an audio

White balance: The camera setting selected to compensate for the colour temperature of the light source that is illuminating the subject.

Wiki: A website that allows the easy creation and editing of any number of interlinked web pages via a web browser using a simplified markup language.